PR Agencies & Services

Domestic and international Public Relations service firms.

50 Best PR Agencies to Work For
Agency rankings and reasons based on sources including survey responses from more than 4,000 employees at 65 public relations agencies around the country. Courtesy of the Holmes Report.

Agency Earnings
Industry ranking of 200+ PR agencies according to US income, provided by the Council of Public Relations Firms. This link requires Excel.

Council of Public Relations Firms
Provides PR industry detail covering topics such as how to find and hire a public relations firm; how to start a career in public relations; ways to research the industry; and membership.

Marketing Agencies
Resources and links for international marketing organizations and employers.

Professional PR Organizations

Some of the top organizations providing professional support for PR practitioners. References & Research
PR professionals often need to research wide-ranging topics far afield from their area of expertise. These reference resources will help you get the job done.
Training & Development
Public Relations and related communication technologies are clipping along at a lightening pace. Keep your PR skills sharp & current with seminars, how-to's, and more.

The Nonprofit Good Practice Guide
Offers good practices to assist nonprofits and foundations in improving their efficiency and effectiveness. The free online Guide provides tips and resources organized within topic areas including Advocacy, Communications and Marketing, Foundations and Grantmaking, and Volunteer Management. 

Global Marketing Organizations
International agencies and organizations serving marketers.

Essentials of PR

How to pitch a presser, win a job interview, create an online newsroom, conquer a crisis, conduct guerrilla PR, and much more in this expert collection.

Public Relations Toolbox
Your PR kit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more. Nuts, bolts, and how-to's for effective PR.

PR Desk Reference Library
Dictionaries, encyclopedia, media directories, maps, style guides, country reports, currency converters, language translators ...

Media Public Relations

• Loading...

• Distribute SEO ReleasesPRWeb.com SEO-Friendly News Releases for the SEO Pros from PRWeb. Free Sign Up!

• Media Public Relationswww.AoniaNow.com Specialists in PR & event marketing Increase brand awareness & revenue!

Storytelling and Public Relations

Once upon a time, a CBS newsman had a clever idea. The best way to get a company's story out, is to tell it like a story. Everybody comfy? Well, listen to how Robbie Vorhaus does it.
More: Public Relations Coups & Capers  
Just look at these PR wonders & blunders.

Public Relations Across Culture

It can be tough enough to communicate well on the home turf, let alone across the sea. Neil Payne has some tips to help pack your message abroad.
Extra: Your PR Toolbox

Pages in Category "public relations"

Public relations Daryl Willcox Publishing A Accreditation in Public Relations Advocacy journalism Analyst relations B Bad apples excuse C CERP – European Confederation of Public Relations The Century of the Self Chartered Institute of Public Relations Communications management Corporate communication E Electronic press kit European Public Relations Education and Research Association F Flaunt Florida Public Relations Association G Gibson's law Glenn Jasper H Hearts and minds (Iraq) History of public relations I Ice block expedition of 1959 Information subsidy Internal communications

I cont. International International Association of Business Communicators J Penelope Jean K Kompromat L Lawfare Litigation public relations M Media contacts database Media monitoring service Media relations Mobile Public Affairs Detachment N News conference P PR automation Pepsi Challenge Press kit Press release Press videoconferencing Public affairs (military) Public diplomacy (Israel) Public Relations Institute of Australia Public Relations Society of America Public Relations Student Society of America Public relations in India

P cont. Public relations preparations for 2003 invasion of Iraq Publicist Publicity R Receptionist Relationship management theory Rosie the Elephant S S. I. Newhouse School of Public Communications Nicholas Samstag Satellite media tour Sexed up Situational theory of publics Spin (public relations) Spin room Stakeholder (corporate) Stakeholder theory T Thank You for Smoking (novel) The Centre for Corporate Public Affairs Trade advertisement V Video news release W Walek & Associates Worldcom PR Group

Subcategories

This category has the following 9 subcategories, out of 9 total.

P [+] Political correctness (7 C, 73 P) [×] Press release agencies(20 P) [+] Public relations companies (3 C, 17 P)

P cont. [+] Public opinion (8 C, 41 P) [+] Public relations people(7 C, 33 P) [+] Public relations techniques (1 C, 22 P)

P cont. [+] Public relations terminology (1 C, 15 P) [×] Publications about public relations (3 P) T [+] Trade associations (15 C, 180 P)

See also

• Chief communications officer
• Customer relationship management
• Interactive public relations
• Litigation public relations
• Marketing and advertising
• News conference
• Promotion (marketing)
• Public opinion
• Publicity
• Spokesman
• Message discipline
• Investor relations

Methods,tools and tactics

Public relations and publicity are not synonymous, but many public relations campaigns include provisions for publicity. Publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective public relations planning. More recently in public relations, professionals are using technology as their main tool to get their messages to target audiences. With the creation of social networks, blogs, and even Internet radio public relations professionals are able to send direct messages through these mediums that attract the target audiences. Methods used to find out what is appealing to target audiences include the use of surveys, conducting research or even focus groups. Tactics are the ways to attract target audiences by using the information gathered about that audience and directing a message to them using tools such as social mediums or other technology. Another emerging theme is the application of psychological theories of impression management^[12].

Public Relation

Public relations (PR) is a field concerned with maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.

An earlier definition of public relations, by The first World Assembly of Public Relations Associations held in Mexico City in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest." ^[1]

Others define it as the practice of managing communication between an organization and its publics.^[2] Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement^[3] and do not direct payment.^[4] Once common activities include speaking at conferences, working with the media, crisis communications and social media^[5], and employee communication. engagement

The European view of public relations notes that besides a relational form of interactivity there is also a reflective paradigm that is concerned with publics and the public sphere; not only with relational, which can in principle be private, but also with public consequences of organizational behaviour ^[6][3]. A much broader view of neo-ubiquitous interactive communication using the Internet, as outlined by Phillips and Young in Online Public Relations Second Edition (2009), describes the form and nature of Internet-mediated public relations. It encompasses social media and other channels for communication and many platforms for communication such as personal computers (PCs), mobile phones and video game consoles with Internet access.

Public relations is used to build rapport with employees, customers, investors, voters, or the general public.^[7]corporate communications, such as analyst relations, media relations, investor relations, internal communications and labor relations. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of public relations disciplines falling under the banner of

Targetting publics

A fundamental technique used in public relations is to identify the target audience, and to tailor every message to appeal to that audience. It can be a general, nationwide or worldwide audience, but it is more often a segment of a population. A good elevator pitch can help tailor messaging to each target audience. Marketersdemographics", such as "black males 18-49". However, in public relations an audience is more fluid, being whoever someone wants to reach. Or, in the new paradigm of value based networked social groups, the values based social segment could be a trending audience. For example, recent political audiences seduce such buzzword monikers as "soccer moms" and "NASCAR dads." often refer to socio-economically-driven "

An alternative and less flexible, more simplistic, approach uses stakeholders theory to identify people who have a stake in a given institution or issue. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences. For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money.

Sometimes the interests of differing audiences and stakeholders common to a public relations effort necessitate the creation of several distinct but complementary messages. This is not always easy to do, and sometimes, especially in politics, a spokesperson or client says something to one audience that creates dissonance with another audience or group of stakeholders.

The Contextual Leadership

The communicator needs to take on leadership in the communicative organization. It is his or her task to put the ideological leadership (i.e. the business idea or purpose) into the correct context. However the saying goes, perhaps selling sand in Sahara is not the best of ideas. The leadership can take different forms; as system building, mediation, coaching or influencing. The important thing is, communication is an organizational quality, rather than a function.

The Value Creation network

The world is no longer a straight line from company to consumer. The organization holds a position in a network full of different stakeholders, and the network decides if you are valuable enough to keep your position. You can be replaced anytime. Your organization needs to find the perfect position where it is so valuable that the network cannot do without you. The key to this is to develop the organisation's communicative skills. This is where the communicator comes in to save the day.

The Communicative Organisation

The concept of the communicative organisation was conceived as a result of the five-year research programme “Business Effective Communication” a collaboration between the Swedish Public Relations Association, Mälardalen University and the Stockholm School of Economics. During the project a number of cases were studied to define how information and communication can be used in the leadership of organisations in order to achieve a higher degree of external effectiveness.