Sunday, April 17, 2011

Basics of Public Relations

PR Toolbox
Your Public Relations toolkit: writing a press release, working with the media, crafting a speech, links to fundamental resources, and more.
PR Glossary
Come to terms with the fundamentals of public relations: What is PR? What's PR's part in Marketing? Who's involved in Government Affairs?
Beginner's PR Resources
Basic resources for Public Relations beginners including education, internship opportunities, employment links, reference materials.
Marketing Yourself for a Public Relations Job
It's tough to land that first PR gig in a competive field. Mike Crawford shares some tips on how to present yourself above and beyond the fray with a handful of essential steps.

How to Pitch Best for Media Placements
A newcomer to media relations may well worry how to tactifully approach that first media contact. Arit Essien recounts five fundamental rules to help ease the way for a novice pitch.
Prepare Yourself for Speeches & Presentations
There are two fundamental tips to be your best when presenting to the public, says Andrew Gilman: 1) Practice till perfect, and 2) Avoid the myth that you'll do better live than you do in rehersal.
How to Effectively Promote Yourself
If you're to be an effective promoter, one of the most important products to promote is yourself. Mark Macias details how to use your very best public relations skills at networking events for your own good.

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