Do I cope well under pressure? PR roles can be incredibly varied so you will need to be able to organise your workload in order to meet strict deadlines. The ability to multi task is essential, and a flexible attitude important. If you are looking for a 9-5 job, then PR is probably not for you – your position may involve early starts, late finishes or time at the weekend.

According to a survey undertaken by Cranfield School of Management and the CIPR, the following skills and qualities are important if you are considering working in public relations:

Ability to:

• analyse management needs
• counsel management
• identify causes of problems, analyse future trends and predict their consequences
• research into public opinion, attitudes and expectations and advise on necessary action
• plan, organise and co-ordinate tasks
• monitor and follow up
• set goals and objectives
• motivate and influence others
  communicate effectively with individuals and groups in meetings and through presentations
• write and edit press releases and reports
• work effectively with journalists
• identify major social issues affecting organisations and to resolve conflict
  work with others
• establish financial controls