Organizations attempt to generate goodwill and position themselves as responsible citizens through a variety of programs conducted in the public interest. Some examples are environmental programs that include water and energy conservation, antipollution programs, and generally publicizing an organization's environmental efforts. Health and medical programs are sponsored by a wide range of nonprofit organizations, health care providers, and other businesses and industries. These range from encouraging other companies to develop AIDS in the workplace policies to the American Cancer Society's Great American Smokeout.
A variety of programs for young people may be conducted in the public interest. These range from providing educational materials to schools to sponsoring a radio program for students and teachers. International Paper developed a program to help older students and recent graduates improve their reading and writing skills by having celebrities write "how-to" articles that were printed as advertisements in popular magazines and major newspapers. Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction.
A variety of programs for young people may be conducted in the public interest. These range from providing educational materials to schools to sponsoring a radio program for students and teachers. International Paper developed a program to help older students and recent graduates improve their reading and writing skills by having celebrities write "how-to" articles that were printed as advertisements in popular magazines and major newspapers. Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction.
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