In a wide-ranging interview with international marketing expert and author Al Ries, 20-year PR veteran Marsha Friedman considers where the mercurial marketplace has come from, and where it may be headed.
How to Run Ethically Sound PR Campaigns
Publicists are typically under pressure to provide fast and fabulous results for their clients. Steven Le Vineoffers five tips on how to speed along while avoiding perilous shortcuts down hazardous roads.
Publicists are typically under pressure to provide fast and fabulous results for their clients. Steven Le Vineoffers five tips on how to speed along while avoiding perilous shortcuts down hazardous roads.
Why Marketing Campaigns Must Have VideoVideo clips playing on your business website can entice visitors to stay longer and buy more. Mark Macias explains how videos can showcase your company and enhance customer experience.
Public Relations: Your Saving Grace?
A well-executed PR campaign is not a quick payday, but a long-term investment. Steven Le Vine says the ticket to successful returns is to bank on perseverance, perspective, and patience.
A well-executed PR campaign is not a quick payday, but a long-term investment. Steven Le Vine says the ticket to successful returns is to bank on perseverance, perspective, and patience.
How to Survive a Seasonal Slump
Many people can afford to take a break for the summer or other holiday seasons, but that's a good time to boost your PR campaign with these seven suggestions by Paula Gardner.
Many people can afford to take a break for the summer or other holiday seasons, but that's a good time to boost your PR campaign with these seven suggestions by Paula Gardner.
Your Message Content is Still King
To capture the overloaded eye of media gatekeepers, website visitors, and other key target audiences, Steve Jursa says to keep your communications customer- centered.
To capture the overloaded eye of media gatekeepers, website visitors, and other key target audiences, Steve Jursa says to keep your communications customer- centered.
Six Best Public Relations Writing Tips
Here are six sure-fire ways to liven up your PR copy and keep your reader engaged. Even better, not a single writing suggestion mentions the wordsgrammar, spelling or punctuation!
Here are six sure-fire ways to liven up your PR copy and keep your reader engaged. Even better, not a single writing suggestion mentions the wordsgrammar, spelling or punctuation!
New PR Graduates: Words of Advice
Breaking into public relations fresh out of college is as tough as it's ever been, but Dick Pirozzolo has an insider's take on how to knock at open doors.
Breaking into public relations fresh out of college is as tough as it's ever been, but Dick Pirozzolo has an insider's take on how to knock at open doors.
How To Get the Media Interested in You
Take a good look around, and you may find any number of angles that would pique the interest of media news hounds. Marsha Friedman has suggestions how.
Take a good look around, and you may find any number of angles that would pique the interest of media news hounds. Marsha Friedman has suggestions how.
Why Even Bother Pitching to the Media
Many messages to the media are zapped fast and easily as emails. Manminder Dhillon has seven reasons why and how simply reaching for the phone may prove better results.
Many messages to the media are zapped fast and easily as emails. Manminder Dhillon has seven reasons why and how simply reaching for the phone may prove better results.
Social Networking Changes EverythingBefuddled by terms such as retweets, hastags, and followfriday? Diana Ennen has this primer on how social networks have rocked PR's world.
PR Strategies for Small BusinessIt's tough for small business to pluck the plum media spots in a PR campaign. Sheena Nix suggest to go for the low-hanging fruit instead.
Public Relations for Non-ProfitsTammie Ferguson says PR neophytes may get a break into entry level public relations and even do some good with non-profit work.
Five Tips for Creating World of Mouth PRCR 'Cataunya' Ransom has a handful of suggestions on how to boost the buzz of your marketing campaign through some basic PR tools and tactics.
Traditional PR Still Remains StrongEven in the wake of sometimes turbulent new media developments, the fundamentals of public relations still hold fast, says PR veteran Steve Simon.
Simple Techniques for Media InterviewsTo ensure successful relations with reporters and crowds, John Millen recommends tactical tools of crossing the bridge or waving your flag.
Raising Your ProfileIs your message consistently set aside in the media shuffle? Kelly Davis suggests some strategic forethought may help you stand out in the crowd.
The Public Relations Career X FactorYou've completed your studies and are ready for that entry level PR job. Now is the time to make your mark, with some advice from Cori McKeever.
A New Generation of Public RelationsIt's a new era in PR and time to break the old modes and models, says Patti Hill, in this fresh take on what's hot and what is not in public relations.
Putting Passion in Your Public RelationsPR gets much power from a sense of purpose and zeal, says N. Chandramouli, with a perspective from India on the fundamental pillars of success.
Microwaveable MarketingIn a fast-tech marketplace that expects instant results, Mike Ference suggests tapping your traditional chamber of commerce and business networking groups.
The Benefits of Being BriefThe secret to maximizing the results of your PR team and consultants is to be concise and clear in just what you hope to achieve, says Barry Walton.
The New Rules for Public RelationsWhen the budget gets tight, it's time however tough for PR to keep rolling. Blake Miller considers changes and challenges in public relations strategies.
What You Don't Know about PR Can Hurt YouAnd hurt you bad, says PR veteran Robert Kelly. His prescription: go beyond the superficial tools of public relations, and work to alter public perceptions.
PR: The Wildcard Marketing StrategySmall business managers may get the sweats over the PR puzzle. Dali Singh says dry those palms and start your journey to success with a few simple steps.
Ethical Public Relations: Not an Oxymoron
The PR desk is frequently a company's conscience. It’s not always a popular spot to be in, but it’s an important job. Done well, you can help navigate an organization to clear skies and treasure. Done wrong and you all hang together.
The PR desk is frequently a company's conscience. It’s not always a popular spot to be in, but it’s an important job. Done well, you can help navigate an organization to clear skies and treasure. Done wrong and you all hang together.
More Basics of PREven more feature articles and links on the fundamentals of public relations.
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