OTHER PUBLIC RELATIONS PROGRAMS.

Other types of programs that fall under the umbrella of public relations include corporate identity programs ranging from name changes and new trademarks to changing a company's image and identity. Milestones and anniversaries are observed in a variety of ways to improve an organization's public relations.
Special events may be held to call attention to an organization and focus the public's goodwill. These include anniversary celebrations, events related to trade shows, special exhibits, fairs and festivals, and other types of events.
Speakers bureaus and celebrity spokespersons are effective public relations tools for communicating an organization's point of view. Speakers bureaus may be organized by a trade association or an individual company as well as by virtually any other type of organization. The face to-face communication that speakers can deliver is often more effective than messages carried by printed materials, especially when the target audience is small and clearly defined.
The examples of public relations practices given here indicate the range of activities and functions that fall within public relations. It is clear that while communication is the essence of public relations, an effective public relations campaign is based on action as well as words. Whether it is practiced formally or informally, public relations is an essential function for the survival of any organization.